2/19/2023 0 Comments New itunes movie rentals![]() ![]() Consumers can download the movies to their computers, iPods and iPhones, and are given a 24-hour period to finish viewing them after first starting to play the movies. ![]() While new releases on iTunes currently cost $14.99 and older "library" titles cost $9.99, consumers will be able to rent titles in both categories for $3.99 and $2.99 respectively. Jobs predicted that Apple's new movie-rental service, launched yesterday, would find a wider audience because it is less expensive for consumers than purchasing movies. Overall, Apple has sold four billion songs through iTunes and 125 million television shows, but only seven million movies, which didn't meet the company's expectations, Mr. Apple and the studios have wrangled over issues like pricing of movie purchases and piracy. , permitted Apple to sell new releases in addition to older films. For more than a year, the Cupertino, Calif., company has sold movies on the iTunes Store, but only a small handful of major studios participated and just one, ![]()
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